Global Business Marketing / Brand Collateral Refresh 2023
How to use Snapchat / LEO Summit 2023
Investor Day 2023
Snapchat
Event & Campaign Creative
Roles:
Creative Direction, Art Direction, Storyboarding, Motion Direction, Visual System Design, Presentation Design
Tools:
Photoshop, Illustrator, InDesign, Figma, Keynote, Google Slides, PowerPoint
At Snapchat, I partnered with the Global Business Marketing team to design and direct high-impact creative for key events and campaigns. My role spanned from art directing and storyboarding large-scale keynote videos — including Investor Day and the LEO Summit — to shaping the overall look and feel for Project Unison, an initiative that united Snap’s marketing across channels.
For each event, I developed visual narratives that balanced Snap’s playful brand identity with the needs of trend-forward audiences. From instructional storytelling at the LEO Summit to polished investor-facing creative, I translated complex ideas into compelling, easy-to-grasp visuals.
Together, these projects reinforced Snap’s position as both an innovator and a partner — delivering consistent, on-brand creative that resonated across industries, from fashion to finance.
