Roles: Brand Identity Design, Strategy, Collateral Design, Presentation Design, Web Design

Tools: Illustrator, InDesign, Photoshop, PowerPoint

Rapt Touch came to me just two and a half weeks before a critical investor pitch, needing not only a new identity system but also a full suite of collateral — from business cards and proposals to a website and investor-ready presentations. The challenge was to make their breakthrough optical touchscreen technology feel tangible, credible, and memorable.

My team and I developed the “Disruptor” identity to highlight the tactile, creative, and game-changing nature of their approach — a dramatic evolution beyond the capacitive technology found in iPhones and iPads. Designed as a flexible system, the brand could incorporate textures, objects, or people to create dynamic relationships between content and imagery.

Beyond the pitch, we refined Rapt’s brand strategy to move away from generic interface language and toward a stronger positioning: ownership of the touchscreen space. The result was an identity that not only secured attention in the investor meeting but also set the foundation for Rapt Touch’s long-term brand presence.