(Note: All proprietary information has been modified or removed)
In 2019, Archetype brought me on to help land VMware—their first major client after the merger of Bite and Text100. What started as a one-off project quickly turned into a true creative partnership built on trust, momentum, and a shared passion for building standout brands. Since then, I’ve helped bring in companies like Benevity, Magic Leap, Meetup, Slack, Spotify, TiVo, and Upwork—contributing to a 75% pitch success rate through concept development, design, and presentation storytelling.
My process is equal parts strategy and style. I start in InDesign, blending the visual worlds of Archetype and the prospective client to set the tone early. For second-round, in-person pitches, I shift to PowerPoint and create immersive, motion-rich backdrops that elevate the team's narrative—using tools like Illustrator, Photoshop, After Effects, and Figma. The work shown here includes highlights from one of our biggest wins: StockX. These examples are pulled from both the initial InDesign response and the final pitch deck.
