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Archetype
Pitch design & brand wins
Roles: Pitch Design, Art Direction, Presentation Storytelling, Concept Development, Copy Editing
Tools: InDesign, Illustrator, Photoshop, After Effects, PowerPoint, Google Slides
In 2019, Archetype brought me on to help secure VMware — their first major client after the merger of Bite and Text100. What began as a one-off assignment quickly evolved into a trusted creative partnership, built on momentum and shared passion for standout brand storytelling.
I developed a hybrid pitch design process that blended strategy and style: starting in InDesign to merge Archetype’s identity with the prospective client’s world, then moving into PowerPoint for immersive, motion-rich second-round presentations. This approach helped elevate the agency’s storytelling and set them apart in competitive pitches.
Over time, I contributed to a 75% pitch success rate, helping bring in clients such as Benevity, Magic Leap, Meetup, Slack, Spotify, TiVo, and Upwork. Highlights included concept development and design for StockX, where I designed both the initial InDesign response and the final pitch deck that sealed the win.
