While at Rich Pageant, my team and I took a creative leap forward into the world of fashion by designing a line of graphic apparel under the house brand Pandurr.
We created an affordable line that conveyed cryptically playful and irreverent messages. Our goal was to embody traditional "dark" iconography in as silly a way possible, with graphic nods back to cultural icons such as Clockwork Orange, The Wizard of Oz, and Star Wars - while also winking at the subjects of contemporary water cooler chit-chat. The end result was a line of super soft, easy-to-wear clothing that offered a twist on fashion convention for "those who are smart enough to notice."
I art directed all photo shoots, designed the UI/UX for the e-commerce Shopify site, and created the seasonal look books and booths for various buyers and trade shows in the US and Europe.