My team and I took a creative leap into fashion by launching Pandurr, a line of graphic apparel built around cryptically playful and irreverent messages. The goal was to take traditional “dark” iconography and flip it on its head — making it silly, approachable, and culturally sharp, with nods to classics like A Clockwork Orange, The Wizard of Oz, and Star Wars.

The line was designed to be affordable, ultra-soft, and easy to wear, offering a subtle twist for “those smart enough to notice.” Each piece became a conversation starter — a wink at both pop culture history and contemporary water cooler chatter.

I art directed all photo shoots, designed the e-commerce Shopify experience, and created seasonal lookbooks and trade show booths for buyers across the U.S. and Europe. Pandurr carved out a niche as a playful disruptor, blending graphic wit with fashion-forward accessibility.