Bite first brought me in with just 2.5 days’ notice to design their response to an RFP for a global consumer electronics brand. The only direction: create an interactive PDF that literally played the pitch. I built a music-inspired interface where each section paired with a song lyric, artist image, and a play button linking to Spotify — one of the client’s core platforms. The bold idea struck a chord, landing Bite a spot in the second round.

That initial success turned into a longer partnership. I was asked to lead Bite’s full brand refresh, re-examining their color palette, typography, and photography direction. The goal was to elevate the brand while keeping it flexible and easy to use for both designers and non-designers across the agency.

The result was a complete suite of collateral, print and digital templates, and presentation systems that empowered the team to produce polished, on-brand materials with ease. What began as a quick RFP sprint grew into a full transformation of Bite’s visual identity and internal toolkit.