Bite first brought me in with just 2.5 days’ notice to design their response to an RFP for a global consumer electronics brand. The only direction? They wanted an interactive PDF that played a different song to underscore how the team had thoughtfully crafted each response. Challenge accepted.

The final piece merged Bite’s brand with their potential client’s identity, using a music-inspired interface that paired each section with a relevant song lyric, artist image, and a play button linking to Spotify—one of the client’s core platforms. The concept struck a chord, earning Bite a spot in the second round. 

From there, things took off—I was brought on to lead their full brand refresh, including color, type, and photography exploration, revamped collateral, and a suite of print and digital templates designed to empower both designers and non-designers alike to create polished, on-brand materials with ease.