Amazon Wind
Brand Identity for AWS Renewable Energy
Roles: Brand Identity Design, Art Direction, System Development, Environmental Design, Video Art Direction
Tools: Illustrator, InDesign, Photoshop, After Effects
In 2014, Amazon Web Services announced their goal of powering global infrastructure with 100% renewable energy. Their first project, Amazon Wind Fowler Ridge in partnership with Pattern Energy, needed an identity that matched the scale and ambition of this commitment.
I collaborated with Amazon’s in-house team to create the Amazon Wind brand identity and then led my team in building a flexible design system around it. This included a modifiable logo template for new facilities, advertising and digital templates, and environmental signage standards for kiosks and site monuments.
The project culminated in Amazon’s first renewable energy-focused corporate video, showcasing Fowler Ridge and setting the tone for future clean energy initiatives. The identity system became the foundation for Amazon’s renewable brand presence — functional, adaptable, and positioned to scale.
