Mane Attraction is a neighborhood salon in San Francisco that's been around since the early 1980s. They wanted to expand their reach and clientele, as well as showcase their partnership with Bumble and bumble as an educational salon, in a formal branding process - one they'd never embarked on.
My goal in the branding process was to keep the feelings of comfort and intimacy that made the salon feel so approachable to their loyal customers while adding a level of artistry to their public-facing materials - the same kind of artistry they bring to their craft. 

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