Snapchat x WWD
Keynote on AR Shopping
Roles: Creative & Art Direction. Concept, storyboard, and motion direction. Partnered with writers, marketers, and motion designers
Tools: Figma, Photoshop, Illustrator, After Effects, Lens Studio
Snapchat needed a keynote for Women’s Wear Daily’s Digital Forum that could convince the fashion industry of AR’s future in retail. The challenge was to create a presentation that felt as stylish and editorial as the audience it was speaking to.
I led the creative concept, storyboard, and art direction, treating the keynote like a magazine feature in motion. Bold typography, high-contrast layouts, and runway-inspired transitions brought AR shopping demos to life in a way that felt both credible and trend-forward.
The keynote debuted in New York to an audience of fashion leaders, sparking WWD press coverage and strengthening Snap’s reputation as a pioneer in immersive retail. It was fast, stylish, and immersive — a presentation that matched the pace of fashion itself.
